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What Matters Books

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Welcome to What Matters Books, a boutique book publishing company specializing in psychology-related books of popular science. Our mission is to make complicated issues accessible and entertaining through captivating storytelling and insightful narratives.

Changing how we think, one book at a time

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About What Matters Books

Explore the world of What Matters Books, where big psychology ideas are brought to life through storytelling rather than dry theory. These books are designed to engage, educate, and entertain at the same time, giving readers fresh, practical ways to think about how minds really work in everyday life. Each title offers a clear, human perspective on the quirks of thinking and behaviour, so complex ideas feel relatable, memorable, and worth talking about.​

At the heart of What Matters Books is a simple belief: people remember stories far more than they remember diagrams and jargon. That is why every concept is grounded in real situations, sharp examples, and a tone that feels more like an honest conversation than a classroom lecture. The aim is not just to explain fascinating research, but to make readers feel seen, amused, and occasionally called out—in the best possible way.​

Whether it is cognitive bias, decision‑making, or the strange ways feelings hijack our logic, these books focus on the ideas that actually shape everyday arguments, choices, and relationships. The goal is for readers to close the book with a clearer sense of how they think, why other people can seem so unreasonable, and how small shifts in perspective can change a lot. In other words: psychology that is smart enough to trust, and enjoyable enough to finish.

Projects We're Passionate About

Why I'm Right And You're Wrong- The Hidden Psychology of Everyday Disagreements

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Why do smart, curious people look at the same facts and reach totally different conclusions? In Why I’m Right and You’re Wrong, you’ll embark on an insightful, entertaining journey through the science and stories behind our most persistent disagreements—at home, at work, online, and across the globe. Drawing on real-world examples—from dinner table politics to international conflicts, workplace culture clashes to social media echo chambers—this book unpacks how upbringing, culture, bias, brain chemistry, and technology shape the way we see reality. Through vivid case studies (Brexit, Israel-Palestine, jury deliberations, family disputes), you’ll discover why disagreement is a natural part of the human experience—and how it can lead, not just to friction, but to growth and innovation.

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Why What Matters Books Exists

What Matters Books starts from a painful truth: people love buying clever science books almost as much as they love not reading them. Studies of reading behaviour show that a big chunk of people never finish the books they start, and getting more than half of readers to the last page of a non‑fiction book is considered a win, not a given. Popular science often ends up as décor—intimidating the bedside lamp rather than changing anyone’s mind

How the Books Are Different

​That ridiculous gap between good intentions and abandoned chapter threes is exactly where this publisher lives. The mission is to smuggle solid ideas from science, psychology, and behavioural research into books that feel more like a conversation in the pub than a surprise exam. Expect stories, jokes, and “oh God, that’s me” moments sitting right next to real evidence, so you can recognise yourself on the page without feeling like you’re doing homework. If a book can make you laugh, wince, and actually learn something in the same chapter, it’s doing its job.

Designed for Real‑World Readers

The reading data quietly admits what most bookshelves won’t: many non‑fiction titles are glorified bookmarks, and plenty of bestsellers in psychology and economics are proudly displayed but barely read past the intro. What Matters Books treats “will a tired, distracted human genuinely finish this?” as a design constraint, not an optional extra. Structure, voice, and pacing are engineered with the same care some people reserve for rocket launches—or at least for assembling flat‑pack furniture

Bingeable, Not Worthy and Dusty

That’s why chapters are built to be binge‑able rather than noble and neglected. Arguments arrive in scenes, not lectures, and big theories are always tethered to real‑life mess: relationships, habits, small bad decisions with surprisingly large consequences. The aim is simple: books that are easy to pick up, hard to put down, and mildly embarrassing to abandon because you’re actually having fun

Who These Books Are For

Above all, What Matters Books is for readers who want their brains stretched without being patronised—or bored into a coma. It is for people whose popular science purchases currently function as very well‑educated dust collectors. Around here, ideas only count if they’re both understood and enjoyed, because the finish line of the book is where the real thinking (and the better stories) actually begin.

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